Advanced Automation Triggers and Conditions

Beyond Basic Triggers#

AcelleMail supports sophisticated automation triggers that go beyond simple list subscriptions.

Available Triggers#

Behavioral Triggers#

• Email opened: Trigger when subscriber opens a specific campaign
• Link clicked: Trigger on click of a specific URL in any email
• Page visited: Track website visits (requires tracking pixel)

Data-Based Triggers#

• Date field match: Birthday, anniversary, renewal date
• Custom field change: When any subscriber field value changes
• Tag applied: When a specific tag is added to a subscriber

External Triggers#

• API webhook: Trigger from your app via REST API
• Zapier/Make: Third-party automation platforms

Conditional Branching#

If/Else Conditions#

Condition: subscriber.custom_field("plan") == "premium"
  ├─ True → Send premium upsell email
  └─ False → Send upgrade offer email

Multi-Branch#

Condition: subscriber.tag
  ├─ Has "purchased" → Post-purchase flow
  ├─ Has "trial" → Trial nurture flow
  └─ Default → General nurture flow

Advanced Patterns#

Lead Scoring#

Assign points based on engagement and trigger actions at score thresholds:

• Email opened: +1 point
• Link clicked: +3 points
• Page visited: +5 points
• Score > 50: Add "hot-lead" tag → Trigger sales notification

Re-Engagement Waterfall#

Wait 30 days since last open
  ↓
Send "We miss you" email
  ↓
Wait 7 days → Check: Opened?
  ├─ Yes → Remove "inactive" tag, continue normal flow
  └─ No → Send "Last chance" email with incentive
       ↓
       Wait 7 days → Check: Opened?
         ├─ Yes → Welcome back flow
         └─ No → Add "unengaged" tag → Consider removal

API Trigger Example#

curl -X POST https://your-acellemail.com/api/v1/automations/trigger \
  -H "Authorization: Bearer YOUR_TOKEN" \
  -H "Content-Type: application/json" \
  -d '{
    "automation_id": "abc123",
    "subscriber_email": "user@example.com",
    "data": {
      "event": "purchase_completed",
      "order_total": 99.00
    }
  }'