Setting Up UTM Parameters for Email Campaign Tracking
Add UTM parameters to your email links to track traffic, conversions, and revenue in Google Analytics. Learn the standard structure and how to automate it in AcelleMail.
Analytics & Reporting
Open rates, click maps, campaign performance, device reports, exports
Comparative Campaign Analysis: A/B Test Results Deep Dive
Move beyond surface-level A/B test readings. Learn statistical significance, required sample sizes, and how to correctly interpret split test results in AcelleMail.
Understanding Email Analytics and Key Metrics
Learn how to read your campaign analytics dashboard and which metrics matter most for email success.
Click Map Analysis: Optimize Your Email Layout
Use click maps to understand where subscribers click in your emails, then use that data to optimize CTA placement, link density, and layout structure.
Understanding Email Open Rates in the Age of Apple MPP
Apple Mail Privacy Protection inflates open rates by pre-fetching images. Learn what MPP is, how it affects your data, and which metrics to focus on instead.
Email ROI Calculation: Measuring Campaign Profitability
Calculate the real return on investment from your email campaigns, including revenue attribution, cost per send, and lifetime value modeling.