Building a Welcome Email Series in AcelleMail

The Welcome Series#

A welcome series is a sequence of automated emails sent to new subscribers. It's your chance to make a great first impression and guide them toward becoming a customer.

Recommended 5-Email Sequence#

Email 1: Immediate Welcome (Sent instantly)#

• Thank them for subscribing
• Deliver any promised lead magnet
• Set expectations for future emails

Email 2: Your Story (Day 2)#

• Share your brand story
• Build personal connection
• Highlight your unique value proposition

Email 3: Best Content (Day 4)#

• Share your top-performing content
• Most popular blog posts, videos, or resources
• Establish yourself as an authority

Email 4: Social Proof (Day 7)#

• Customer testimonials
• Case studies or success stories
• Reviews and ratings

Email 5: Soft Sell (Day 10)#

• Present your product/service
• Special offer for new subscribers
• Clear call-to-action

Setting Up in AcelleMail#

1. Go to Automations → Create New
2. Set trigger: "Subscriber joins list"
3. Add actions:

Trigger: New subscriber joins "Main List"
  ↓
Send Email: "Welcome to [Brand]!"
  ↓
Wait: 2 days
  ↓
Send Email: "Our Story"
  ↓
Wait: 2 days
  ↓
Send Email: "Best Resources"
  ↓
Condition: Opened any previous email?
  ├─ Yes → Wait 3 days → Send "Social Proof" → Wait 3 days → Send "Special Offer"
  └─ No → Wait 5 days → Send "We miss you" (re-engagement)

Tips#

• Personalize: Use merge tags ({FIRST_NAME})
• Brand consistently: Same design template across all emails
• Test deliverability: Send test emails before activating
• Monitor: Check open/click rates weekly and optimize