Email Throttling and Rate Limits Explained
Each ESP and ISP enforces its own sending rate limits. Learn the per-provider limits and how to configure throttling in AcelleMail to stay within them.
A single SMTP server is a single point of failure and a throughput bottleneck. Spreading sends across multiple servers gives you:
| Server | Weight | Role |
|---|---|---|
| smtp-primary | 10 | Main delivery |
| smtp-backup | 5 | Secondary |
| amazon-ses | 3 | Overflow |
When creating a campaign, select the pool under Sending Settings → Sending Server. AcelleMail will rotate through the pool servers based on weight.
AcelleMail automatically skips a server if it returns a connection error and retries on the next available server in the pool. Mark a server as Inactive manually to remove it from rotation immediately.
Check individual server performance under Reports → Sending Servers. Look for:
Rotate out any server with a bounce rate above 3%.
Each ESP and ISP enforces its own sending rate limits. Learn the per-provider limits and how to configure throttling in AcelleMail to stay within them.
Hard bounces and soft bounces behave very differently. Learn the SMTP codes behind each type and how AcelleMail handles them to protect your sender reputation.
Step-by-step guide to connecting Amazon Simple Email Service as your sending server in AcelleMail.
Step-by-step guide to connecting Amazon Simple Email Service as your sending server in AcelleMail.
Complete guide to configuring email authentication DNS records for maximum deliverability.
Each ESP and ISP enforces its own sending rate limits. Learn the per-provider limits and how to configure throttling in AcelleMail to stay within them.
A proven warmup schedule to build sender reputation on new IPs without getting blocked by ISPs.
AcelleMail is the self-hosted email marketing platform you control end-to-end.
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