Integrating AcelleMail with WordPress and WooCommerce

Overview#

Connect AcelleMail with WordPress to automatically sync subscribers and trigger automations based on user actions.

WordPress Integration#

Method 1: API Integration (Recommended)#

Add subscribers when they register on your WordPress site:

// functions.php or custom plugin
add_action('user_register', function($user_id) {
    $user = get_user_by('id', $user_id);

    wp_remote_post('https://your-acellemail.com/api/v1/lists/LIST_UID/subscribers', [
        'headers' => [
            'Authorization' => 'Bearer YOUR_API_TOKEN',
            'Content-Type' => 'application/json',
        ],
        'body' => json_encode([
            'EMAIL' => $user->user_email,
            'FIRST_NAME' => $user->first_name,
            'LAST_NAME' => $user->last_name,
        ]),
    ]);
});

Method 2: Signup Form Embed#

Embed AcelleMail's signup form on your WordPress site:

1. Create a form in AcelleMail → Forms → Create
2. Copy the embed code
3. Paste into a WordPress HTML block or widget

WooCommerce Integration#

Sync Customers on Purchase#

add_action('woocommerce_thankyou', function($order_id) {
    $order = wc_get_order($order_id);

    wp_remote_post('https://your-acellemail.com/api/v1/lists/LIST_UID/subscribers', [
        'headers' => [
            'Authorization' => 'Bearer YOUR_API_TOKEN',
            'Content-Type' => 'application/json',
        ],
        'body' => json_encode([
            'EMAIL' => $order->get_billing_email(),
            'FIRST_NAME' => $order->get_billing_first_name(),
            'LAST_NAME' => $order->get_billing_last_name(),
            'tag' => 'woocommerce-customer,purchased',
            'ORDER_TOTAL' => $order->get_total(),
        ]),
    ]);
});

Automated Flows#

After integration, set up automations in AcelleMail:

• Post-purchase follow-up: Thank you + review request
• Abandoned cart: Reminder emails (requires cart tracking plugin)
• Win-back: Re-engage customers who haven't purchased in 90 days
• Product recommendations: Based on purchase history tags

Webhook for Real-Time Sync#

Configure AcelleMail webhooks to update WordPress when subscribers change:

// REST API endpoint in WordPress
add_action('rest_api_init', function() {
    register_rest_route('acellemail/v1', '/webhook', [
        'methods' => 'POST',
        'callback' => function($request) {
            $event = $request->get_param('event');
            $email = $request->get_param('data')['email'];

            if ($event === 'subscriber.removed') {
                // Handle unsubscribe in WordPress
            }

            return new WP_REST_Response('OK', 200);
        },
    ]);
});