Migrating from Mailchimp to AcelleMail

Why Migrate?#

Migration Steps#

1. Export from Mailchimp#

• Go to Audience → All Contacts → Export Audience
• Download CSV file
• Also export: segments, tags, automation workflows (manually document these)

2. Prepare Your Data#

Clean the CSV:

• Remove unsubscribed/bounced contacts (don't re-import them)
• Map Mailchimp fields to AcelleMail fields
• Standard mapping: EMAIL → email, FNAME → first_name, LNAME → last_name

3. Install AcelleMail#

Follow the installation guide for your server.

4. Import Subscribers#

• Go to Lists → Your List → Import
• Upload CSV
• Map fields
• Choose "Subscribe" as default status
• Enable "skip existing" to avoid duplicates

5. Recreate Templates#

• Export HTML from Mailchimp templates
• Import into AcelleMail's template editor
• Or use AcelleMail's drag-and-drop builder to recreate

6. Recreate Automations#

Document your Mailchimp automations and rebuild in AcelleMail:

• Welcome series
• Abandoned cart
• Re-engagement
• Birthday emails

7. Update DNS#

Point your sending domain authentication to your new sending server:

• Update SPF record
• Add new DKIM records
• Keep DMARC in monitor mode during transition

8. Warm Up (if using new IP)#

Follow the warmup schedule in our warmup guide.

Timeline#

Tip: Run both platforms in parallel for 2-4 weeks during transition. Send different campaigns from each to avoid duplicates.