Setting Up UTM Parameters for Email Campaign Tracking
Add UTM parameters to your email links to track traffic, conversions, and revenue in Google Analytics. Learn the standard structure and how to automate it in AcelleMail.
Conversion
3 articles tagged with "Conversion"
Comparative Campaign Analysis: A/B Test Results Deep Dive
Move beyond surface-level A/B test readings. Learn statistical significance, required sample sizes, and how to correctly interpret split test results in AcelleMail.
Email ROI Calculation: Measuring Campaign Profitability
Calculate the real return on investment from your email campaigns, including revenue attribution, cost per send, and lifetime value modeling.